About Business & Personal Branding Insider

Why Branding Is Important

Business & Personal Branding Success Insider is focused on helping businesses and individuals create a strong recognisable brand for their business.

One of the first decisions you will need to make when thinking about a brand for your business is whether you want to build a personal brand or a business brand. It can be a tough decision that keeps many people paralysed from moving forward. We have been there and understand the process to get you started..

There are pros and cons whether to select personal or business branding..

Is there a happy medium?

I believe there is a happy medium and it is easier to pull off now than it ever has been previously.

We can build our business brand and simultaneously work to establish our personal authority around a topic. Think of Elon Musk and Tesla, Bill Gates and Microsoft, Richard Branson and Virgin, Steve Jobs and Apple. 

To succeed in branding, you must understand the needs and wants of your customers and prospects. Branding is not just about getting your target market to select you over the competition. It's also about getting your prospects to see you as the sole or preferred provider of a solution to their problem or need. In its essence, branding is a problem-solver. Even Nike's swish tells the consumer that this sneaker will solve your problem of running too slowly. 

Take Action Today and let us help you Develop a strong, recognisable and gorgeous brand that builds your business